Life of Muff

Saturday, September 09, 2006

Too many ads, not enough content!

Advertising on websites is becoming more and more prominent. Some websites are taking it way too far, and it's mostly the big name sites that are likely to be filling their pages with ads.

Take for example this article from PC Magazine that I found at Digg (no doubt reached the front page due to 'encouraged' diggs). Have a look at the screenshot to the right - that's the article. See that part highlighted in green? That's the main content of the article. Yep - a whopping 4.5% of the page! And that's not even the full article, the rest of it is linked to on other ad-saturated pages.

There is a total of 21 ad spaces on this site which accomodates around 55% of the page. Around 15% of the page is dedicated to site header and navigation, and the rest is whitespace (in accordance with the screenshot on the right).

Worse still, take a look at this screenshot (below) of how the site looks in a browser on a computer with a widescreen. As you can see, the page only stretches across half of the screen, leaving a hell of a lot of whitespace. Horrible! If you're going to leave big chunks of whitespace on your page then at least center the page, please!

Now I'm no bigshot when it comes to site design, but this just seems ridiculous. A site such as PC Magazine should be at the forefront of good site design, but this is just hell.


  • Exactly like their stupid paper magazine.. they may have some good content sometimes, but the way they mix ads into their articles is enough to make anyone serious dump their mag in the garbage bin.

    [Geeks Are Sexy] Tech. News

    By Blogger Kiltak, at 12:21 AM  

  • Last I checked, their online version is free to read. How are they supposed to pay for hosting, site design, content, etc. without including paid advertisers?

    Of course I agree with kiltak's comments about the paper magazine, where we do pay!

    By Blogger David, at 12:23 AM  

  • This is precisely why I haven't used my 10K frequent flier miles to get free magazines - they don't cater to readers anymore, only to retarded advertisers.

    If I wanted to see ads, I'd watch TV without my ReplayTV on - I'm not going to pay for the privilege of seeing random companies peddle junk my direction.

    Advertising cheapens the site and the publication in general.

    By Blogger hoqenishy, at 12:33 AM  

  • Well, the fast that it looks stupid on widescreen displays is really more Windows' fault:

    Why maximize application windows all the time anyway? Widescreen displays make maximized windows pretty pointless IMO.

    OS X has it right there...

    But the page is definitely extremely bloated.

    By Blogger Apt, at 12:36 AM  

  • david said: "Last I checked, their online version is free to read. How are they supposed to pay for hosting, site design, content, etc. without including paid advertisers?"

    The point I was trying to make with my article is that they have used way too much advertising. I don't have any problem with a few ads on a page, in fact I think anybody who doesn't have an adsense a on their page is missing out. Point is, the PC Mag article has too many ads.

    By Blogger Muffy, at 3:59 PM  

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